YouTube’s Most Irritating 30-Seconds Unskippable Ad Format Will Go Away Next Year. Google Told the Campaign in a Statement that it Will Kill this Ad Format in 2018. The Video Service Will Instead Introduce More Frequent Six-Second Unskippable Ads Starting Next Year.
A YouTube Spokesperson Told the Campaign :-
We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.
The Company Further Said that it Will Continue With 15 and 20 Second Non-Skippable ad Format However, You will See More Six-Second Bumper Ads in 2018.
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